Organizational Communication

Communication and Culture

ISBN:

978-1-952023-58-3

Organizational Communication

Brigitta Field Anderson Bryant Galindo

Every organizational change, from a new policy to a company-wide transformation, depends on how well it is communicated. This resource teaches students to lead that communication. They start with the types and history of organizational communication and the strategies that make it work, including the role of nonverbal rhetoric. They then apply those strategies to change management, learning to communicate the need for change, handle disruption, and evaluate and share outcomes. They also build learning initiatives and training and development programs, gather employee feedback, and evaluate organizational performance. Students leave able to guide people and organizations through change with clear, purposeful communication.

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Topic 1: Introduction to Organizational Communication Topic 2: History of Organizational Communication as a Field Topic 3: Communication Strategies Topic 4: Principles of Change Management Topic 5: The Change Management Process Topic 6: Communicating the Need for Change Topic 7: Handling Disruption Topic 8: Evaluating and Communicating Outcomes Topic 9: Creating Learning Initiatives Topic 10: Building Training and Development Programs Topic 11: Implementing Learning Programs Topic 12: Employee Feedback and Evaluation Topic 13: Evaluating Organizational Performance

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