Storytelling

Communication and Culture

ISBN:

978-1-952023-62-0

Storytelling

Bryce Gessell, PhD

This resource teaches students to harness the power of story to communicate clearly, hold an audience's attention, and move people to action in business and everyday life. Students start with the building blocks of strong writing, including sentences, paragraphs, grammar, word choice, and revision, then learn the core elements that make a story work: narrative, character, message, hook, stakes, and conflict. They finish by learning to shape stories around audience needs and apply story structure to real communication challenges, gaining the skills to make any message more engaging, memorable, and persuasive.

Preview a Chapter

Request Access

Free instructor demo access to full resource

Plug-and-play solution for instant adoption

Lifetime access for students

Topic 1: Storytelling—Clarity with Charm Topic 2: Sentences—The Raw Material of Writing Topic 3: Paragraphs—Higher-Level Units Topic 4: Grammar, Word Choice, and Revision—Improving Communication Topic 5: Narrative—What Happens and Why Topic 6: Character—Who It Happens To Topic 7: Message—The Meaning Behind the Story Topic 8: The Hook—Capturing an Audience Topic 9: The Stakes—Why It Matters Topic 10: The Conflict—A Struggle with Purpose Topic 11: The Needs—Audiences and How to Satisfy Them Topic 12: Story Structure and Successful Communication

Request Free Access

Interested in using this resource in your course? Request free instructor access. Just tell us who you are and where you teach, and we’ll take care of the rest!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Made by proffessors, for professors

Auto-Graded Assessments

Customize assessments or create new ones. Assessments are completed online within the text and instantly graded with detailed feedback.

LMS Integration

Access courseware with single sign-on convenience using our LMS integration tools. Assignments, exams, and grades are automatically synced.

Instructor Materials

Take advantage of study plans, PowerPoint presentations, and test banks so that courses require minimal start-up time.

Micro-Credentials & Certificates

Allow your students to earn achievements in the classroom. Keep them engaged using ready-made badges and certificates, or create your own.

AI Virtual Assistant

Our AI Virtual Assistant transforms how students engage with content, offering features like multilingual translation, question answering, progress assessment, and much more.