New Venture Marketing

Michael Glauser, PhD Jay Glauser

A new venture doesn't need a big budget to build a brand people love. This resource teaches students to create a brand and launch it with low-cost marketing. Students learn to develop a company brand, secure their name, trademark, and web domain, and use low-cost strategies, social media, and effective selling practices to reach customers. They also build a community of raving fans and learn to make a difference with their business, then bring it all together in an integrated marketing strategy. Students can apply it to a new product, service, company, division, or nonprofit, including a venture they already own.