Free Mini-Course: Launching a True Business Opportunity

Michael Glauser, PhD Jay Glauser

A great idea is not the same as a true business opportunity, and this short resource helps students tell the difference. In a single focused lesson, students evaluate five elements of an opportunity: the need, their own experience, their resources, their buying customers, and their business model. For each, they hear real entrepreneurs discuss the topic, then apply it to their own idea. A featured entrepreneur video adds a real-world case to analyze. Students finish with a business model that meets a real need for consumers, and a taste of the exciting world of entrepreneurship.