Mass Communication and Media

Communication and Culture

ISBN:

978-1-952023-57-6

Mass Communication and Media

Paxton Gray Scott Rackham, MS

Media is always on, and most of us rarely stop to ask who profits from it or how it shapes what we think. This resource traces that story from the printing press and the birth of the newsfeed to today's digital and social media landscape. Students explore how the media business turns attention into revenue, including how social media makes money from the content its users create. They study the major media theories and effects, from early ideas about mass communication's power over individuals to the impact of always-on media, along with the ethics of wielding that power. Students finish with a clear sense of media's societal effects and their own responsibility as media-literate citizens.

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Topic 1: The History of Print and Storytelling to the Masses Topic 2: Mass Media Today: How Digital Changed Everything Topic 3: The Money behind the Media: The Business of Eyeballs and Engagement Topic 4: How Social Media Makes Money by Selling Our Content to Ourselves Topic 5: Early Theories: Mass Communication’s Powerful Impact on Us as Individuals Topic 6: Media Theories: How Do We Influence the Message and the Meaning? Topic 7: Media Effects: The Impact of Today’s “Always On” Media Topic 8: The Ethics of Communications: Harnessing the Power of the Media Topic 9: Media’s Societal Effects: The Making of America Topic 10: Media Literacy Today: Our Responsibility

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