Enterprise Creation

Entrepreneurship

ISBN:

978-1-952023-22-4

Enterprise Creation

Michael Glauser, PhD Jay Glauser

Every great venture starts with someone solving a problem and making life better for a group of customers. This resource teaches students to do exactly that, whether they launch a new product, service, company, division of an existing business, or nonprofit. Students begin by finding their purpose, passion, and perseverance and building on what they already know, then validate a true business opportunity, learn their industry, and choose a business entity. They assemble their supporting cast, maximize their resources, and build a funding plan, then pull it all together in a full business plan. Along the way, they learn to build a community of raving fans and plan for pivots, finishing with a venture designed to make a difference.

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Lesson 1: Introduction to Course Lesson 2: Finding Your Purpose, Passion, and Perseverance Lesson 3: Building on What You Already Know Lesson 4: Launching a True Business Opportunity Lesson 5: Gaining Knowledge of Your Industry Lesson 6: Forming Your Business Entity Lesson 7: Developing Your Supporting Cast Lesson 8: Maximizing All of Your Resources Lesson 9: Developing Your Funding Plan Lesson 10: Writing Your Full Business Plan Lesson 11: Building a Community of Raving Fans Lesson 12: Planning for Pivots and Diversification Lesson 13: Making a Difference with Your Business Lesson 14: Summary of Course

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