Business Communication

Communication and Culture

ISBN:

978-1-959142-76-8

Business Communication

Bryce Gessell, PhD

Business communication is much more than emailing your boss, and this resource shows students why it drives their success in every part of their professional lives. Students learn to craft effective messages based on context, audience, and purpose across common business documents, and they build emotional intelligence and credibility along the way. They explore group, social media, and persuasive communication, plan and deliver business presentations, and consider diversity and accessibility. They also examine technology's growing role, cross-cultural and international communication, and the ethical concerns that come with it. Real-life workplace examples keep the focus on principles students can put into practice right away.

Preview a Chapter

Request Access

Free instructor demo access to full resource

Plug-and-play solution for instant adoption

Lifetime access for students

Topic 1: The Purpose and Means of Business Communication Topic 2: Emotional Intelligence and Credibility Topic 3: Context and Group Communication Topic 4: Culture and Communication within Organizations Topic 5: Internet and Social Media Communication Topic 6: Research and Crafting Effective Business Messages Topic 7: Persuasive Business Communication across Channels Topic 8: Audience, Diversity in Communication, and Accessibility Topic 9: Planning Effective Business Presentations Topic 10: Creating and Delivering Effective Business Presentations Topic 11: Technology and the Future of Business Communication Topic 12: Cross-Cultural Communication in Business Topic 13: Ethical Concerns in Local and Multinational Communication Topic 14: Communication Success and Business Success

Request Free Access

Interested in using this resource in your course? Request free instructor access. Just tell us who you are and where you teach, and we’ll take care of the rest!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Made by proffessors, for professors

Auto-Graded Assessments

Customize assessments or create new ones. Assessments are completed online within the text and instantly graded with detailed feedback.

LMS Integration

Access courseware with single sign-on convenience using our LMS integration tools. Assignments, exams, and grades are automatically synced.

Instructor Materials

Take advantage of study plans, PowerPoint presentations, and test banks so that courses require minimal start-up time.

Micro-Credentials & Certificates

Allow your students to earn achievements in the classroom. Keep them engaged using ready-made badges and certificates, or create your own.

AI Virtual Assistant

Our AI Virtual Assistant transforms how students engage with content, offering features like multilingual translation, question answering, progress assessment, and much more.