Structural Equation Modeling

Business analytics

ISBN:

978-1-952023-24-8

Structural Equation Modeling

James Gaskin, PhD

Structural equation modeling is a procedural skill, and it is best learned by watching it done. This resource takes students from zero knowledge to confidently testing their own theories, showing them how to run each analysis, what the results mean, and why they come out the way they do. Built around visual, step-by-step instruction that shows where to click and what to type, it covers fundamental statistical concepts, hypothesis testing, statistical assumptions, exploratory and confirmatory factor analysis, and structural modeling. Students apply it all in a final project, then earn a certificate of completion. With a focus on concepts and procedures rather than underlying algorithms, it prepares students to conduct analyses independently and confidently.

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