Social Media Marketing

Marketing

ISBN:

978-1-952023-76-7

Social Media Marketing

Scott Rackham, MS

Social media marketing is now an essential aspect of digital marketing, helping businesses reach the right consumers, at the right time, with the right message. The resource provides an opportunity for students to examine social networks, social media, and online advertising techniques and learn critical skills for engaging with audiences on social media.

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Topic 1: Social Media Marketing Topic 2: Social Media: The Audience Side Topic 3: Social Media: The Marketing Side Topic 4: The Big 5 Social Media Platforms in the US Topic 5: Social Media Marketing: International Edition Topic 6: Marketing in the Constellation of Other Social Platforms Topic 7: Targeting Your Audience through Social Media Topic 8: Organic Social Topic 9: Paid Social Topic 10: Measuring Your Success in Social Media Marketing Topic 11: The Future of Social Media, Today and Tomorrow

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