Search Engine Optimization

Marketing

ISBN:

978-1-952023-77-4

Search Engine Optimization

Paxton Gray

Improving search engine optimization is a powerful way to increase website traffic and conversions, improve the customer experience, and gain a competitive edge. This course provides an overview of tools and concepts used in search engine optimization, including website architecture design, search engine visibility, web analytics tools, keyword search performance, and mobile optimization.

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Topic 1: Introduction to and History of Search Engines and SEO Topic 2: Knowing What to Optimize for Keyword Research Topic 3: Optimization with Link Building and Internal Link Building Topic 4: Mobile Optimization Topic 5: Local SEO Topic 6: International SEO Topic 7: Website Insights with Webmaster Tools and Google Analytics Topic 8: Content and On-Page Optimization Topic 9: Search Engine Algorithm Updates and Penalties Topic 10: Improving Visibility and Crawlability with Sitemaps and Robots.txt files Topic 11: Website Architecture

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