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Negotiation: Skills and Application

Marketing

ISBN:

978-1-952023-70-5

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Negotiation: Skills and Application

Robert Kim

Negotiation is a fundamental way of advocating for your interests and managing conflict in organizations. This resource presents a comprehensive view of negotiation as a form of conflict management and provides strategies, techniques, skills, disciplines, and frameworks for negotiating successfully.

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Course Objective

This resource teaches students the skills to create and launch a new venture—be it a product, service, company, business division, or nonprofit—designed to solve problems, add value, and improve life for a specific group of customers.

Table of Contents

Chapter 1: Introduction to Negotiation Chapter 2: The Negotiation Process Chapter 3: Communication Skills Chapter 4: Distributive Negotiation Chapter 5: Integrative Negotiation Midterm Assignment Chapter 6: Negotiation Techniques and Tactics Chapter 7: The Psychology of Negotiation Chapter 8: Power and Relationships in Negotiation Chapter 9: Ethics in Negotiation Final Assignment

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