MBA Prep: Marketing

MBA Prep

ISBN:

978-1-7339969-6-9

MBA Prep: Marketing

Michael Swenson, PhD David Whitlark, PhD Gary Rhoads, PhD

This course gives prospective and current MBA students the core marketing foundation needed to become competitive applicants and successful students. Covering marketing strategy, the marketing environment, consumer behavior, segmentation and positioning, product and brand strategy, pricing, promotion, and distribution, the course pairs readings and video lectures with Quick Checks, Doing Marketing assignments that apply concepts to real-world scenarios, and chapter Knowledge Checks, framed by an 80-question Pre-Test and Post-Test to track mastery from start to finish.

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