
Startup Marketing Essentials
Entrepreneurship
ISBN #978-0-9898001-3-6

Startup Marketing Essentials
Gary Rhoads, PhD
Michael Swenson, PhD
David Whitlark, PhD
Startups must fight their way into the marketplace without a familiar brand name, big money for flashy advertising campaigns, or large-scale product development programs. This resource will help new businesses and small business owners battle long odds to achieve marketing success. Students learn the essentials from field-tested entrepreneurs who present a simple, actionable framework that markedly improves results.
Course Objective
Startups can achieve marketing success despite limited resources by learning essential strategies from experienced entrepreneurs through a practical framework designed for new and small business owners.
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