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Mass Communication and Media

Communication and Culture

ISBN #978-1-952023-57-6

Mass Communication and Media

Paxton Gray
Scott Rackham, MS

This course introduces key media theories and practices and examines the history of mass communication and its influence on society. Topics covered include media literacy, propaganda, marketing, law, and ethics.

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Course Objective

This course explores essential media theories and practices, focusing on the history and societal impact of mass communication, covering topics such as media literacy, propaganda, marketing, law, and ethics.

Table of Contents

Topic 1: The History of Print and Storytelling to the Masses
Topic 2: Mass Media Today: How Digital Changed Everything
Topic 3: The Money behind the Media: The Business of Eyeballs and Engagement
Topic 4: How Social Media Makes Money by Selling Our Content to Ourselves
Topic 5: Early Theories: Mass Communication’s Powerful Impact on Us as Individuals
Topic 6: Media Theories: How Do We Influence the Message and the Meaning?
Topic 7: Media Effects: The Impact of Today’s “Always On” Media
Topic 8: The Ethics of Communications: Harnessing the Power of the Media
Topic 9: Media’s Societal Effects: The Making of America
Topic 10: Media Literacy Today: Our Responsibility

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