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Communication Technology

Communication and Culture

ISBN #978-1-952023-56-9

Communication Technology

Paxton Gray
Scott Rackham, MS

The technology used to convey a message can be just as important as the message itself. This course explores different forms of communication technologies available to support the exchange of information and interactions between people and organizations.

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Course Objective

This course examines various communication technologies and their impact on effectively conveying messages between individuals and organizations.

Table of Contents

Topic 1: Communication Technique and Technology
Topic 2: Evolution and Function of Traditional Media Technology
Topic 3: Evolution of Digital Technology
Topic 4: Present-Day Media Platforms
Topic 5: Writing for Social Media
Topic 6: Writing for Funnels, Landing Pages, and Lead Nurturing
Topic 7: Long-Form and Downloadable Content
Topic 8: Marketing Automation
Topic 9: Writing for Search and Display Ads
Topic 10: Measuring Content Performance and Media Adaptation
Topic 11: Future Technology and Communication Principles

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