Venturing into the World of Entrepreneurship with MyEducator
MyEducator’s authors don’t just teach entrepreneurship—they live it! Our resource curriculums have been crafted from decades of research and experience, hundreds of interviews, multiple cross-country trips, and thousands of hours of filming real entrepreneurship experts.
MyEducator’s Entrepreneurship Subject Matter Expert: Mike Glauser
If you want a world-class smart textbook resource for your entrepreneurship students, you need Mike Glauser’s six entrepreneurship courses. MyEducator is proud to have Mike Glauser as an author of all our entrepreneurship resources.
Mike Glauser, PhD, is an author, speaker, consultant, and entrepreneur. With over 20 years of experience inside and outside of the classroom, he knows what students need to learn to succeed in entrepreneurship courses and in the real world.
His resources have received international recognition for entrepreneurship education. The courseware MyEducator offers is used by an award-winning SEED program recognized as one of the top entrepreneurship education programs in the world.
MyEducator’s Entrepreneurship Resources
MyEducator’s entrepreneurship resources are application focused for today’s modern students. Colleges and universities around the country are using these resources—not just to supplement course material but also to help students earn their minor or certificate in entrepreneurship. Check out our offerings!
New Venture Creation
Mike Glauser, Jay Glauser
Students learn the skills needed to create a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students learn to launch a true business idea that will solve problems, add value, and make life better for a group of customers.
New Venture Marketing
Mike Glauser, Jay Glauser
Students create a brand for a new venture and learn how to launch it with low-cost marketing. Students learn branding and marketing principles that will create a community of raving fans for their new venture.
New Venture Financing
Mike Glauser, Jay Glauser
Students learn how to form a new business entity, fund a startup, and create a long-term financing plan. They also learn how to manage important legal issues and fund the development and growth of a new venture.
New Venture Execution
Mike Glauser, Jay Glauser
Students write a full business plan for a new venture, integrating various aspects of entrepreneurship to execute a successful business idea. Students apply their business knowledge to create something that solves a problem and adds value to a group of customers.
Enterprise Creation
Mike Glauser, Jay Glauser
Students learn to create and execute a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students write a full business plan to launch a new venture that will make a difference.
Launching a True Business Opportunity
Mike Glauser, Jay Glauser
This FREE mini course takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students get a taste of the exciting world of entrepreneurship.
Quality Entrepreneurship Resources Come with Quality Case Studies
Our resources feature hundreds of hours of video case studies from real-world entrepreneurs who have found their niche and are doing what they love. These are just a handful of examples of entrepreneurs featured in MyEducator’s resources.
Swig
Nicole Tanner
If you’ve ever been to Utah, you have heard of Nicole’s business, Swig—the first of many drive-through customizable fountain drink vendors. With a menu full of different sodas, purees, and flavors, Swig launched with a boom. Utahns rolled in and out fast for their daily drink fix.
For Nicole, Swig has always been about customer service—friendly service and a superior product. Customers loved Swig’s single starting location for its business model as well as its focus on customer service, and after a year, Nicole had already begun expanding the business.
After opening a few more strategic locations, the business took off, and through partnering with a brand-building firm, Swig expanded to four times its size and is now pushing toward a national scale.
Salsa Queen
Maharba Zapata
Driven by a love of culture and family, Maharba devised the perfect business plan to bring in some extra cash: fresh salsa. With a business built on self-created recipes and help from her kids, Maharba started by selling her salsa on Marketplace and at farmers’ markets. After selling out all summer at the markets, she and her husband knew they needed to expand the business to continue pulling in cash during the offseasons.
Maharba pitched her products to some local stores that were excited to add her product to their shelves. With such a warm reception on the local level, Maharba was encouraged to go even bigger with the business. After signing contracts to sell in Smith’s Marketplaces and Associated Food, Maharba expanded her employee base exponentially to fulfill the needs of all her distributors.
Maharba’s Salsa Queen products are now being sold in over 100 stores across Utah and Idaho, and the business is still expanding to be a national brand!
The Eugene Backyard Farmer
Bill Bezuk
With 20 years in retail, Bill wanted to try something new. He saw a need in the community: urban farming, like raising chickens and gardening at home. Bill set to work filling that need with a business plan for an urban farm supply store.
Despite successfully filling a niche in the community, Bill’s business struggled to get the funds for a solid launch. But after receiving some publicity in a local newspaper and working to grow an online presence, the Eugene Backyard Farmer store really took off. His success is a testament to the effectiveness of numerous free and low-cost marketing avenues.
Business is now booming, with all the highs and lows of a vibrant business, and Bill couldn’t be happier.
Rhythm Engineering
Reggie Chandra
Do you hate getting a red light at every intersection on your commute? While working in Kansas City’s metro region, Reggie Chandra was working on a project optimizing traffic signals when he realized that the firmware in most traffic signals across the US was unacceptably outdated, leading to a major lack of synchronization—a failure that has led to scores of accidents.
With the goal of reducing automobile accidents, injuries, and fatalities, Reggie created a system of cameras and processors that would allow traffic engineers to utilize up-to-date technology to make commutes a smoother experience for everyone.
Are you curious how we can customize the material and case studies to match your classroom’s needs? Do you have questions about our resources? We would love to work with you to create your perfect courseware. Reach out to our team via email at support@myeducator.com or through our online contact form.
