
Brand Management: Strategy, Positioning, and Marketing in the Digital Age
Marketing
ISBN #978-1-952023-85-9

Brand Management: Strategy, Positioning, and Marketing in the Digital Age
Eric Schulz, MBA
Artificial intelligence, marketing automation, and digital marketing tools help marketers reach consumers more effectively than ever before. There’s a lot to understand in this new, high-tech environment, and this book is designed to help students make sense of digital marketing innovation to create a blueprint for developing and executing successful marketing plans in this digital-first world.
Course Objective
This book aims to guide students in navigating digital marketing innovations, using artificial intelligence and marketing automation to effectively develop and execute successful marketing plans in a high-tech environment.
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