Consumer Behavior
Marketing
ISBN #978-1-952023-99-6
Consumer Behavior
Carly Simon
Consumer behavior is the study of why and how consumers buy the products and services they consume. In this resource, students will analyze internal and external influences on consumer behavior, decision-making processes, and customer loyalty.
Course Objective
Consumer behavior involves examining the reasons and methods behind consumers' purchasing decisions, including the analysis of internal and external influences, decision-making processes, and customer loyalty.
Table of Contents
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