
Introduction to Great Advertising: Insights, Strategy, and Creative
Marketing
ISBN #978-1-952023-74-3

Introduction to Great Advertising: Insights, Strategy, and Creative
Tom Robinson, PhD
Advertisers today must understand their consumers’ buying behaviors and media use better than ever before and modify their creative strategies to stay relevant. In this resource, students will learn how to gather insights, develop an effective advertising strategy, and create exciting, memorable ads that move people to make a purchase.
Course Objective
This resource teaches students how to analyze consumer behavior and media usage to create effective advertising strategies and memorable ads that drive purchases.
Table of Contents
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