Book Cover

Marketing Analytics


Marketing

ISBN #978-1-952023-84-2

Marketing Analytics

Scott Rackham, MS
Paxton Gray

This resource provides an overview of web analytics and diagnostic tools used to collect and analyze marketing data. Students will examine methods used to improve market penetration, brand recognition, customer loyalty, and overall marketing performance.

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Course Objective

This resource offers an overview of web analytics and diagnostic tools for collecting and analyzing marketing data, focusing on methods to enhance market penetration, brand recognition, customer loyalty, and overall marketing performance.

Table of Contents

Topic 1: Marketing Analytics in the Digital Age

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