
Marketing Analytics
Marketing
ISBN #978-1-952023-84-2

Marketing Analytics
Scott Rackham, MS
Paxton Gray
This resource provides an overview of web analytics and diagnostic tools used to collect and analyze marketing data. Students will examine methods used to improve market penetration, brand recognition, customer loyalty, and overall marketing performance.
Course Objective
This resource offers an overview of web analytics and diagnostic tools for collecting and analyzing marketing data, focusing on methods to enhance market penetration, brand recognition, customer loyalty, and overall marketing performance.
Table of Contents
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