
Professional Selling Essentials: Process and Plays
Marketing
ISBN #978-1-952023-75-0

Professional Selling Essentials: Process and Plays
Sterling Bone, PhD
Scott Baird, PhD
Selling is essential to the human experience, though it is perhaps the most misunderstood activity in the business world. This resource strives to restore order to the honorable profession and skill of selling by introducing students to the Griffin Hill Integrity Sales System. Based on decades of rigorous research and practice, this system combines the art and science of selling and human performance achievement to reveal the secrets of the top 1% of sales professionals.
Course Objective
This resource aims to clarify and elevate the misunderstood profession of selling by introducing students to the Griffin Hill Integrity Sales System, which integrates research and practice to uncover the secrets of the top 1% of sales professionals.
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