New Venture Marketing
Entrepreneurship
ISBN #978-0-9973780-2-3
New Venture Marketing
Michael Glauser, PhD
Jay Glauser
In this resource, students will create a brand for a new venture and learn how to launch it with low-cost marketing. Students will learn branding and marketing principles that will create a community of raving fans for their new venture.
Course Objective
In this resource, students will create a brand for a new venture, learning low-cost marketing strategies and branding principles to build a loyal community of enthusiastic supporters.
Table of Contents
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