
Operations and Supply Chain Management: Enhancing Competitiveness and Customer Value
Supply Chain
ISBN #978-0-9990729-6-7

Operations and Supply Chain Management: Enhancing Competitiveness and Customer Value
Stanley Fawcett, PhD
Lisa Ellram, PhD
Brian Fugate, PhD
Vijay Kannan, PhD
Ednilson Bernardes, PhD
Operations and supply chain management is all about creating value. Operations professionals manage processes to deliver the highly valued products and great service experiences customers want—and are willing to pay for. This resource will help your students build the skills needed to help companies achieve an enduring competitive advantage.
Course Objective
Focuses on managing processes to create valuable products and services, equipping students with skills to help companies achieve lasting competitive advantage.
Table of Contents
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