Social Media Marketing
Marketing
ISBN #978-1-952023-76-7
Social Media Marketing
Scott Rackham, MS
Social media marketing is now an essential aspect of digital marketing, helping businesses reach the right consumers, at the right time, with the right message. The resource provides an opportunity for students to examine social networks, social media, and online advertising techniques and learn critical skills for engaging with audiences on social media.
Course Objective
Social media marketing is a vital component of digital marketing that enables businesses to effectively connect with target consumers while providing students the chance to develop essential skills for engaging audiences through social networks and online advertising techniques.
Table of Contents
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