
Advanced Selling Strategy: Science and Practice of Persuasion
Marketing
ISBN #978-1-959142-46-1

Advanced Selling Strategy: Science and Practice of Persuasion
Sterling Bone, PhD
Scott Baird, PhD
This resource guides the student of professional sales in advanced selling strategy. It explores the science of persuasion and the practical art of selling to move students from knowing the what of the sales process and plays to understanding why it works. Students will grow their sales proficiency by enhancing their ability to craft, choose, and execute plays.
Course Objective
This resource equips professional sales students with advanced strategies by delving into the science of persuasion and practical selling, helping them understand the "why" behind effective techniques and improving their ability to design and execute sales plays.
Table of Contents
View a sample video!
Meet the Author!
REQUEST FOR ACCESS
Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
Not sure which resource fits best for you?
Made by professors, for professors

Auto-Graded Assessments
Customize assessments or create new ones. Assessments are completed online within the text and instantly graded with detailed feedback.

LMS Integration
Access courseware with single sign-on convenience using our LMS integration tools. Assignments, exams, and grades are automatically synced.

Instructor Materials
Take advantage of study plans, PowerPoint presentations, and test banks so that courses require minimal start-up time.

Micro-Credentials & Certificates
Allow your students to earn achievements in the classroom. Keep them engaged using ready-made badges and certificates, or create your own.

AI Virtual Assistant
Our AI Virtual Assistant transforms how students engage with content, offering features like multilingual translation, question answering, progress assessment, and much more.