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Business Communication

Communication and Culture

ISBN #978-1-959142-76-8

Business Communication

Bryce Gessell, PhD

This learning resource introduces students to the foundations of business communication. Students will learn how to communicate effectively using various types of business documents; craft messages based on context, audience, and purpose; and discuss ethical, cross-cultural, and international issues in business communication.

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Course Objective

This resource teaches students the fundamentals of business communication, including crafting effective messages for different audiences and contexts, while addressing ethical, cross-cultural, and international issues.

Table of Contents

Topic 1: The Purpose and Means of Business Communication
Topic 2: Emotional Intelligence and Credibility
Topic 3: Context and Group Communication
Topic 4: Culture and Communication within Organizations
Topic 5: Internet and Social Media Communication
Topic 6: Research and Crafting Effective Business Messages
Topic 7: Persuasive Business Communication across Channels
Topic 8: Audience, Diversity in Communication, and Accessibility
Topic 9: Planning Effective Business Presentations
Topic 10: Creating and Delivering Effective Business Presentations
Topic 11: Technology and the Future of Business Communication
Topic 12: Cross-Cultural Communication in Business
Topic 13: Ethical Concerns in Local and Multinational Communication
Topic 14: Communication Success and Business Success

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